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Do rewards influence referrals?

first_img 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr We’re a social species, us human beings. We like to talk to each other and we like to tell each other about stuff and should be no surprise at all that as our social lives becomes more entwined with the internet, the internet becomes more social.Since time immemorial, people have been telling each other where to find the sweetest fruit, the best hunting grounds, the safest shelter – in other words, where to get the best stuff. We are still doing this, except now we are telling each other (and vast other audiences) on Twitter and Instagram, Snapchat and Facebook, Periscope and Vine and YouTube and a hundred other social platforms designed solely so that we can tell each other about stuff.And we love to hear about stuff – a recent survey by RewardStream showed that 71.9% of people surveyed had purchased something which was recommended to them by a friend – and with 88% of marketers believing that referral schemes help them to acquire new customers, it’s no surprise that nailing a great referral programme will help to underpin many a successful marketing strategy.RewardStream has been running an occasional series based on information gathered via Google surveys, which looks into the demographics of what sort of people are most likely to refer products and who is most likely to act on a referral.   (Note that the demographics in this report are Google Surveys’ inferred demographics.)We’ve looked at whether or not people are more likely to refer products based on their age, location and economic status and our latest survey looks specifically at whether or not offering people a reward for referring their friends is more likely to get them to refer a product or not – after all, we’re all about rewards here at RewardStream. continue reading »last_img read more

The mobile app features your members most want

first_imgThis is placeholder text continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr The pandemic has caused an uptick in digital demand, including certain features within banking apps. Members are demanding functionality that provides easier and faster transactions that are more convenient overall. Credit unions are rolling out new offerings in their apps due to this demand as well as competitive pressures.Having the right features in banking apps is important. After all, member satisfaction declines if app features are difficult to use. Your mobile banking app’s user experience should be considered top priority as features are added and upgraded. A well- functioning app with the most desired features is the sweet spot as consumers increase the number of banking transactions they complete on their mobile devices.Here are the essential features and functions for staying relevant in a competitive market as described by over 3,800 members surveyed using app reviews. There are four main categories of features:center_img This post is currently collecting data…last_img read more