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Calling ISA investors! Should you buy this 5% dividend yield this week? “This Stock Could Be Like Buying Amazon in 1997” Share markets were still sharply selling off in Friday business. The FTSE 100 was down another 200 points from the prior close and it’s now at it cheapest since summer 2016. And more falls obviously can’t be ruled out as coronavirus-related news flow gets worse.DFS Furniture (LSE: DFS) is a UK share that’s in particular danger of sinking in the week ahead. It’s not just the broader decline in market sentiment that could drag it lower. I’d caution that the release of interim results on Tuesday (March 10) could send investors dashing for the exit.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Retail conditions remain weakThe furniture retailer didn’t fill me with confidence last time out in January. Back then it said that gross sales were down 6% on an annual basis during the six months to December. DFS said that “the challenging market environment impacting footfall and the performance in the strong prior year period” caused the meaty top-line reversal.On the plus side, the retailer added that order intake had strengthened more recently. It said that its critical Winter Sale period had got off to a “satisfactory” start too. But recent industry data suggests that the business might have struggled to keep this recent momentum going.The British Retail Consortium (BRC) and KPMG’s latest retail report underlined the sector’s ongoing difficulties. It said that British like-for-like retail sales were flat between December 29 and February 1, that key winter selling season for DFS. This compares with the 1.8% rise punched in the corresponding period a year earlier.Commenting on the results, Helen Dickinson, chief executive of the BRC commented that “across the UK, retailers are facing tighter margins as a result of weak consumer demand and increasing costs, including sky-high business rates.”She added that “recent political uncertainty and a decade of austerity appear to have ingrained a more thrifty approach to shopping among consumers.” That’s bad news for furniture sellers like DFS. But it’s not just continued Brexit concerns that threaten to keep confidence at rock bottom and shoppers out of furniture stores. The recent coronavirus breakout is also likely to have taken a bite out of sales of non-discretionary items of late, and particularly demand for more expensive goods like furniture.Profit projections about to fall?In that January trading statement, DFS maintained its expectations for the full financial year (to June 2020). But this was based on the assumption of “low-single-digit revenue growth” in the second half.I reckon the retailer may be about to scale back its predictions. In fact, I fear that a downgrade to its pre-tax profit forecasts could be announced very soon, the coronavirus outbreak worsening already-weak consumer sentiment.So forget about DFS’s cheap forward P/E ratio of 12.8 times and bulging 5% dividend yield. This a share to be avoided at all costs given the high chances of more sharp share price falls, I think. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! Image source: Getty Images. Royston Wild | Sunday, 8th March, 2020 | More on: DFS I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Our 6 ‘Best Buys Now’ Shares Simply click below to discover how you can take advantage of this. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. 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